Orange County Food Photographer
Welcome to my Orange County food photographer web site. If you looking for an experienced food photographer that can offer excellent food photography images for advertising, packaging, editorial, cookbook projects, menu boards and/or web site marketing, then you’ve come to the right place. I love shooting food and I can help you produce some incredible shots at an affordable price. I also love helping Orange County restaurant owners and managers beef up their marketing strategies with powerful and exciting food images that will leave their customers hungry for more.
Restaurants live and die by their marketing campaigns and with the advent of social media sites like Facebook, Blogs and Twitter, restaurants need eye-catching images more than ever before. People eat with their eyes first right? Shots from your cell phone just won’t cut it today’s competitive online market. Image is everything and photos that make your food look dull and flat will drive customers away. I see this all the time on restaurant web sites and Facebook pages. And it’s no surprise that those ugly food images get little or no positive feedback. Go post one of my bright and colorful images and I guarantee you’ll have lots of new followers leaving great comments like, “wow, that looks amazing!” Or, “I’m definitely coming in to try that for lunch!”
What does it take to get great images?
There are a lot of photographers here in Orange County but few that can shoot food like a super model. Great food photography will bring out the colors, textures, contrasts and flavors of the food. And that’s why it’s so important to hire someone who knows how to not only shoot food but how to shoot it in an exciting way. You have to love food and the challenges of shooting it if you are going to become a great food photographer. It took me over two years of trial and error before I was able to start mastering some of these more complicated shots. Food and drink photography is the most challenging type of product photography and requires a lot of specialized lighting equipment and expertise. Hiring a wedding photographer or portrait photographer just won’t cut it. When I show up to your location, I bring with me a ton of studio equipment. We may not use all of it but I like to be ready for any challenge.
To get those amazing images you see in cookbooks and food magazines, you have to know a lot about how to properly light different types of foods and drinks. Each plate of food item may require a different type of lighting set-up or approach. There is hard light, which simulates beautiful sunlight striking the plate, soft light for desserts and wine bottles, backlight and fill light to balance out table scenes. You can’t do this just using natural light. On some shoots I’ll use as many as four or five strobe lights- each with a different type of modifier like a lightbox, snoot (spotlight) or an assortment of grid reflectors. Having excellent knowledge how to shape and control light in food photography is a must.
Why hire me to shoot your food?
I bring passion, expertise and creativity to your project and will deliver results that will make your chef proud. My rates are very competitive and I take a ton of pride in my work. You will be very satisfied with the results and we’ll have a lot of fun shooting!